RealFoundations Joins Newmark to Advance Global Investor Solutions

The newly formed Newmark RF strengthens Newmark’s market-leading fund and asset management capabilities while expanding consulting and managed services for institutional clients across the U.S., Europe and Asia-Pacific.

Press Release >

Newmark RF is a global professional services firm focused on helping real estate companies that develop, own, operate, or invest in real estate make smarter, more profitable decisions.

582+

REAL ESTATE CLIENTS

485+

EMPLOYEES

2,900+

PROJECTS & SERVICES DELIVERED TO REAL ESTATE ENTERPRISES

Our client portfolio represents a combined asset value of over $10 trillion, covering more than 10 billion square feet and over 7 million distinct residential units across the world.

7.6M+

TOTAL RESIDENTIAL UNITS

10.8B+

TOTAL SF COMMERCIAL REAL ESTATE

10.4T+

TOTAL REAL ESTATE ASSET VALUE

Management Consulting

STRATEGY
.

Deepen your understanding of the issues and opportunities for your specific real estate challenges.

OPERATIONAL
INNOVATION

Streamline performance and maximize the profitable operation of your real estate. Includes diagnostic assessments to identify inefficiencies, centralizing procurement and spending, optimizing capital projects, and enhancing revenue opportunities.

FINANCE
TRANSFORMATION

Structure and align the finance organization personnel and processes, automate transactions, and benchmark performance against industry standards and leaders.

PERFORMANCE
MEASUREMENT

Understand and manage the metrics behind the health of your portfolio and your business.

DIGITAL
.

Ensure a strong digital architecture to operate your real estate effectively and profitably.

Real Estate Management Software Expertise

Our team is proficient in multiple real estate management software, ensuring seamless integration and efficient financial management. Some of the top industry software our team has experience in are mentioned below:

Managed Services

ACCOUNTING
.
Scalable and cost-effective Accounting Services catered to meet your company’s strategic objectives.

Application Support

APPLICATION SUPPORT

Best-of-breed support services for critical real estate applications including MRI, Yardi, JD Edwards and more.

AUTOMATION

Intelligent Automation Services to transform the execution of your rules-based activities, repeatable tasks, data movement and report generation.

DATA

Expert data management that empowers an organization to make informed decisions and gain a competitive edge in the market.

LEASE

Leading practices for lease governance, administration, abstraction and acquisition support.

Modern Workplace

MODERN WORKPLACE

Expert advisory and Administration of Microsoft365 and Azure solutions which enable efficiency and collaboration while reducing overhead.

Client Testimonials

“RealFoundations has been indispensable to us throughout the merger integration process, which offered Invitation Homes a unique opportunity to improve resident service, create operating efficiencies, establish unified policies and procedures, and increase scale. The firm has expertly guided us through the complex process of assessing accounting and technology needs for the combined organization and then building an industry-leading platform to support operations and build value today and in the years ahead.”

Charles Young
Executive Vice President and COO,
Invitation Homes

“RealFoundations played an instrumental role in the seamless integration of our technology systems during our merger with Healthcare Trust of America. We needed a strategic partner who could manage the entire project and provide expert guidance and RealFoundations delivered. Their expertise in data consolidation, process alignment and security model redesign ensured a smooth transition. Thanks to their meticulous planning and execution, we were able to streamline our operations, enhance efficiency and improve user satisfaction across the board.”

Andy Baxter
Chief Technology Officer,
Healthcare Realty Trust

“RealFoundations is an extension of us, they really understand our goals and who we are as a company. When launching a product or initiative, our teams are in sync and RealFoundations is thinking ahead on our behalf considering all the impacts to our users from a technology standpoint. For anyone searching for a business partner or technology partner, I highly encourage you to look beyond a company name, you want a team that truly understands your needs and wants to be your partner.”

Cecilia Li
Chief Information Officer,
Urban Edge Properties

“We partnered with RealFoundations to lead us through an upgrade of our core operating platform, Yardi Voyager, and quite honestly, the outcome has surpassed our expectations. The Link and RealFoundations project team, working 100 percent remotely, operated with precision to deliver measurable value and position us for sustained growth.”

Clark Ardern
Chief Technology Officer,
Link Logistics

“We were very focused on finding a partner that not only knew technology, but knew real estate strategy, so that we would be better prepared to launch our transformation efforts at the same time we announced our intentions publicly. We were very fortunate to find a partner in RealFoundations, who could help us design and confirm our path forward for the transformation.”

Susan Lilly Gerock
SVP, IT & CIO,
Elme Communities

“Our ERP replacement initiative was a tremendous success, delivering innovative technology to our organization, while retiring archaic legacy systems and platforms. Our internal business and technology resources partnered with RealFoundations and sa.global to deliver incredible value and new capabilities to our business. I could not be more pleased nor proud of the great results this team produced together, overcoming numerous challenges and hurdles with professionalism and resilience.”

Greg Moore
Chief Information Officer,
KB Home

“One of our guiding principles is to leverage out-of-the-box best practices and that’s exactly what RealFoundations brought to the table working alongside MRI Software and Agree Realty. The use of RF’s Modern Digital Workplace and RealFoundations’ disciplined approach to Teams collaboration was a leading factor in completing our implementation project within a record seven months.”

Larry Kaufman
Chief Information Officer & Vice President,
Agree Realty

“RealFoundations has been indispensable to us throughout the merger integration process, which offered Invitation Homes a unique opportunity to improve resident service, create operating efficiencies, establish unified policies and procedures, and increase scale. The firm has expertly guided us through the complex process of assessing accounting and technology needs for the combined organization and then building an industry-leading platform to support operations and build value today and in the years ahead.”

Charles Young
Executive Vice President and COO,
Invitation Homes

“RealFoundations played an instrumental role in the seamless integration of our technology systems during our merger with Healthcare Trust of America. We needed a strategic partner who could manage the entire project and provide expert guidance and RealFoundations delivered. Their expertise in data consolidation, process alignment and security model redesign ensured a smooth transition. Thanks to their meticulous planning and execution, we were able to streamline our operations, enhance efficiency and improve user satisfaction across the board.”

Andy Baxter
Chief Technology Officer,
Healthcare Realty Trust

“RealFoundations is an extension of us, they really understand our goals and who we are as a company. When launching a product or initiative, our teams are in sync and RealFoundations is thinking ahead on our behalf considering all the impacts to our users from a technology standpoint. For anyone searching for a business partner or technology partner, I highly encourage you to look beyond a company name, you want a team that truly understands your needs and wants to be your partner.”

Cecilia Li
Chief Information Officer,
Urban Edge Properties

“We partnered with RealFoundations to lead us through an upgrade of our core operating platform, Yardi Voyager, and quite honestly, the outcome has surpassed our expectations. The Link and RealFoundations project team, working 100 percent remotely, operated with precision to deliver measurable value and position us for sustained growth.”

Clark Ardern
Chief Technology Officer,
Link Logistics

“We were very focused on finding a partner that not only knew technology, but knew real estate strategy, so that we would be better prepared to launch our transformation efforts at the same time we announced our intentions publicly. We were very fortunate to find a partner in RealFoundations, who could help us design and confirm our path forward for the transformation.”

Susan Lilly Gerock
SVP, IT & CIO,
Elme Communities

“Our ERP replacement initiative was a tremendous success, delivering innovative technology to our organization, while retiring archaic legacy systems and platforms. Our internal business and technology resources partnered with RealFoundations and sa.global to deliver incredible value and new capabilities to our business. I could not be more pleased nor proud of the great results this team produced together, overcoming numerous challenges and hurdles with professionalism and resilience.”

Greg Moore
Chief Information Officer,
KB Home

“One of our guiding principles is to leverage out-of-the-box best practices and that’s exactly what RealFoundations brought to the table working alongside MRI Software and Agree Realty. The use of RF’s Modern Digital Workplace and RealFoundations’ disciplined approach to Teams collaboration was a leading factor in completing our implementation project within a record seven months.”

Larry Kaufman
Chief Information Officer & Vice President,
Agree Realty

“RealFoundations has been indispensable to us throughout the merger integration process, which offered Invitation Homes a unique opportunity to improve resident service, create operating efficiencies, establish unified policies and procedures, and increase scale. The firm has expertly guided us through the complex process of assessing accounting and technology needs for the combined organization and then building an industry-leading platform to support operations and build value today and in the years ahead.”

Charles Young
Executive Vice President and COO,
Invitation Homes